All About The Great Online Shopping Festival 2014

Brief History

On December 12, 2012, Google India organized a day long shopping festival during which people could shop from hundreds of different online retailers at earth-shatteringly low rates. Following its success, Google organized the same event next year in December 2013. However, due to the massive success of GOSF in the previous year, this time around, it was organized for 3 days from 11th-13th December. Surpassing everyone’s expectations, the response to GOSF in 2013 was so “great,” that the organizers had no choice but to extend it one more day, in order to satiate the ever increasing number of online shoppers in the country. Now, come December, GOSF 2014 is expected to woo and please millions of online shopping enthusiasts in India, during its 3 days long run between 10-12 December. Being one of the first of its kind in country, GOSF has played a big role in introducing people to the many benefits of online shopping, even if it’s just for a period of 3 days. Moreover, it has proven to be extremely fruitful for the many already-existing as well as upcoming online and offline retailers, in getting their brand recognized and also make good sales in the process.

What’s So Special About GOSF?

There are some very good reasons why this initiative by Google is called “The Great” Online Shopping Festival. In order to attract as many shoppers as possible, the event offers massive sales in all categories across hundreds of brands and online shopping stores like Flipkart, Amazon, SnapDeal, Myntra and Jabong, to name a handful. Although the money-saving deals are applicable for a variety of products and brands, there are still some really popular categories that make the maximum number of sales during GOSF, something by which both the customers and the retailers profit. Some of the most sought-after categories are those of;


One of the most popular categories, understandably because everyone wants to get their hands on the latest smart phones from the leading cell phone brands, especially if they are available at cheaper rates than the market prices. From Apple, Sony, Samsung and Nokia to HTC, Micromax, Gionee and more, almost every smart phone brand offers amazing discounts on their handsets. Apart from phones, the electronics category also sees good sales through LED/LCD television sets, home theaters, refrigerators, gaming consoles, among many others.

Fashion & Apparels

Another hot category is that of clothing and fashion. With most of all major cosmetic and apparel brands like L’Oreal, Davidoff, Olay, Wrangler, Burberry, United Colors of Benetton, Adidas and countless others, offering their latest range of products at wonderfully reduced prices, it comes as little surprise that this category is always in demand.

Travel & Booking

Nobody wants to miss a chance to travel to exotic locations, both within India and abroad. And if such travel and hotel bookings are available for lesser prices than usual, who would not be tempted to plan a vacation immediately? That is precisely why big travel companies like MakeMyTrip, Yatra, GoIbibo, Travel Guru, etc. introduce exciting deals on bookings during GOSF, luring in travelers who rush to book their reservations at cheaper rates.

Apart from these three, there are several other categories like books, jewellery, home decor, health and beauty, dining and restaurants, etc. that come with attractive discount offers that help shoppers save a good sum of money during the three days of GOSF.

What to Expect From GOSF 2014?

In an unprecedented move, this year, Google has already started creating buzz about GOSF through a Pre-Party, a 14 days long contest from November 25th to December 10th, the day of commencement of GOSF 2014. During this unique contest, 14 shortlisted brands will offer deals and discounts and hold contests on their products, for one full day each. The lucky winners of these contests will stand a chance to shop for free from the respective brands for a limited period of time. Add to that, this year, GOSF will also have a special segment called the “299 corner,” which will include costly, branded products for just Rs.299.

Apart from these new and special features, GOSF 2014 will give amazing discount offers and deals to customers for more number of online and offline retailers than ever before. So if you have been stashing up money to splurge on your favourite products and brands in one go, GOSF 2014 is just the right event for you. You can indulge in three days of non-stop, money-saving shopping experience between 10th-12th December and get all your desired goods at shockingly low rates!

Online Shopping – Huge Surge in Demand For Discount Code Directories

Pretty much anyone that shops online knows about discount code directories but what value do they have and how do they compare to cashback websites? Which of these two offerings delivers the best value for money and are there better ways of savings money?

The theory behind discount voucher codes goes back a long way; the most basic form of transaction heralds from the very first days of bartering. Traders openly accept negotiations on the pricing of their wares but there was always a profit margin involved and the concept still exists today. The major difference between coupons and bartering being that the vouchers have a fixed percentage or an additional incentive to get you to buy more. In most cases, a retailer will provide a reasonable discount on a loss leader or high label product. Once at the retailers website, the online shopper will be encouraged to add even more deals to the bundle. A classic example of this practice is Amazons “People who bought this also bought…”.

Although not strictly a discount code, the most sought after vouchers tend to be those offering free delivery on large consumer electronics. We live in an age where looks and functionality are the ideal and most online sellers target the upsell – “for a few more pennies you can have the best thing since sliced bread”! Convenience is key; whilst some shoppers still experience the excitement of travelling to a store to view and touch an lcd TV, the constraints placed on our time makes online shopping a more viable option.

Cashback websites offer shoppers a different way of saving money and the idea of getting money back every time you buy can be a very powerful incentive. Money back offers involve the shopper buying a product only to receive a percentage of the full price delivered back to a holding account. This money can then be used of reduce the price of future transactions or transferred back to the shoppers bank account.

The obvious advantage offered by cashback deals is there is no requirement for the buyer to do anything; simply shop and the retailer will credit a percentage of the sale price back to you. The main difference between this model and discount codes is value. Most retailers will offer a percentage larger saving through their discount codes, although this may not always be the case. A prime example of the most heavily discounted goods comes in the form of end of range stock which the shops are keen to shift before new lines arrive. In this case, some shoppers have reported savings of over 90%!

Each of the methods detailed above brings shoppers the chance to make some amazing savings – the discount and coupon code industry has seen meteoric growth in traffic and shoppers using dedicated directories that list vouchers from thousand of retailers. It would appear the types of websites offering these deals have an almost guaranteed future.

Whichever route you take, the arguments are pretty compelling. In a day and age where we’re trying to get the most value for money, discount vouchers, either electronic or physical, and money back websites offer shoppers the chance to make significant savings. Are you using them?

Look For Online Shopping Deals After Christmas

Now that the holidays are just about over, the online shopping deals are going to be more prominent than ever. If you’ve been holding off on a particular gift (whether for a loved one or for yourself), now’s the time to go for it and you know what they say: Go big or go home! Here are a few gift ideas that you can surely find on one deal web site or the other.

A Game Console

Games consoles aren’t just for playing games these days. On many, including the Wii, X-Box 360 and PS3, you can play DVDs (Blu-Ray, in some cases) and CDs. You can also watch Netflix Instant Watch movies on your TV via the devices. Plus, to say the games you can play on these devices have evolved quite a bit is an understatement. For example, the Wii is about more than sitting back and playing whatever game you’ve popped in you can exercise and play sports on the Wii, play music, even dance.

An E-reader

E-readers have sort of been around for a while, but only over the past few years have they really burst onto the scene. Convenient and technologically vogue, they’re a logical next step in entertainment, especially for avid and fast readers who can’t carry around a variety of reading materials wherever they go. There’s a number of e-readers you can choose from, the most popular of which are Barnes and Noble’s Nook, Amazon’s Kindle and Apple’s iPad. (The latter is technically considered a tablet computer with e-reader features, and is better if you’re looking for a computer supplement.)

A Digital Camera

In a time when everyone wants to share everything with everyone else, a digital camera is something everyone should have. One with the option to record video is preferable, as strange things happen all the time who knows? You might find the next big Internet sensation.


Not the cruddy $10 ones you can find in any convenience store down the corner good headphones, the kind that will last a few years without losing any of their luster.

Gift Card

A lot of people look down on gift cards, shrugging them off as the gift of the lazy. Gift cards, however, are often the best route. In a way, they’re extremely thoughtful, because they show you want the recipient to have what he or she really wants as opposed to something he or she might want. You can either get a card from the recipient’s favorite store, or get a credit gift card, which can be used at any store that accepts that particular kind of card.

Any of these gifts would surely make anyone happy, so check out those online shopping deals to see what kind of savings you can find!